At the suggestion of regional customer, Monical’s Pizza, KECdesign’s team of guerilla marketers attended The 2015 Pizza Expo in Vegas. The show had about 400 exhibitors and 8,000 attendees. Representatives from many major chains, smaller growing chains, and independent pizzeria owners from across the country were in attendance. The bulk of the exhibits were aimed toward food, different cheeses, sauces and toppings. Operators attended the show looking for a way to improve their existing operations, see the new trends in pizza, and expand their knowledge through demonstrations and seminars.
KECdesign exhibited at the show, emphasizing our design capabilities and knowledge of fast casual, as well as our ability to build custom webstores for smallwares. Our resident Design Guru and equipment expert, Dan Proctor, was in attendance to speak with operators about their equipment needs and operations. We also showed attendees a pizzeria design we worked on in Champaign, IL, and how we vastly improved their space utilization, work flow, and production.
Says, KEC’s guerilla marketer Katie Marquardt, “the biggest takeaway from the show was how few people knew the perks of working with an equipment dealer who also specializes in design.”
KECdesign will design a kitchen to get maximum space utilization, efficient work flow, and the highest level of production, and provide a professional CAD layout with mechanical connection specified.
Looking forward to attending in 2016!