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Dan Proctor, Founder of KECdesign
Dan Proctor, Founder of KECdesign
Established in 2000, KECdesign was founded by Dan Proctor and two business partners after having worked for Rykoff/Sexton which later became U.S Foodservice in the greater Chicagoland area. After a very frank conversation and disagreement with a superior regarding the growth potential and needs of the then emerging Jimmy John’s chain, Proctor realized a new business model with the customer as the focalpoint was needed. He left and started KECdesign with nothing but sweat equity, a young client with a big vision, and the survival instinct gleaned from years working in his family’s restaurant equipment dealership. Proctor bought out his partners in 2006.

The passion for information, speed, ingenuity, solid design, creative equipment applications and staying on top of technology has driven KECdesign from day one, and is the culture that continues today.

Headquartered in Champaign, IL, KECdesign operates three divisions, and works on a local, regional and national scale with customers who share their excitement for the foodservice industry.


There are many equipment providers out there, but the way we do business is what sets KEC apart from the pack.

  • We challenge our customers. This means we ask the tough questions to help you improve your operation.
  • We teach our customers. This means we research and filter the vast array of information about the industry including technologies and trends - so you can stay focused on your operation.
  • We prove to our customers. When it’s all said and done, we back it all up with our experience and deliver on our promises.


KECdesign’s customers have included: independent restaurants and bars, multi-unit operations, small, regional and national chains accounts, schools and universities, assisted living, business & institutional and casinos among others.

Our sweet spot is helping small chains improve and scale their operation for long term performance, franchising and success – and to get stores open fast.

We have worked in major and secondary markets throughout the U.S. and have a track record helping contractors and operators understand and work with health codes and tough inspectors.

All of our current Customers!